Team

The sharpest minds in brand strategy — at your fingertips.

Nico Ruffini
Chief Brand Officer | Creative Director

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Shana Williamson
Business Consultant

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Chloe
Chief Barketing Officer

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The ability to craft an ecosystem that balances commerce, culture and creativity will be the defining trait for the next generation of 100-year brands. Work with us to get the experience and execution needed to move people, revenue and culture forward.

As a strategic and creative partner our goal is to help you achieve long-term business success.

About

Valiance is a brand advisory and design studio founded by creative director, strategist and designer Nico Ruffini, in conspiracy with a team of independent creative specialists and marketers. We help brands launch, innovate, or rekindle their vitality and revenue. We push boundaries, question assumptions and get results. "Valiance" is the courage to be authentic, and to risk doing things that are worth talking about. Our ethos aims to reflect this. Our belief is that artistic vision and strategic thinking can transform an object into an obsession, a product into a paragon and a business into a brand.

Services

Full-Stack Brand Strategy
Creative Direction
Brand Identity
Artwork and 3D
Visual Media
Communications
Copy and Editorial
Web and eCom
Print and Packaging
Product Development

Who we work with

Founders, investors and equity owners who need expert management for a portfolio of brands.
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In-house teams that need strategic support and a fresh perspective to meet KPIs or develop products
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Marketing teams that need reliable expertise in brand or design to power their campaigns.
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Agencies that need to increase their brand strategy or creative direction capacity.

Perspective

In a crowded market, different wins. We build your brand’s entire ecosystem to help shape the way your business is perceived and experienced by your audience, establish trust, build memorability and stand out in your category. The result sets you apart from the competition, enhances user experience, fosters loyalty and increases brand equity. Transparency, communication and managing expectations is at the heart of all successful projects — we work with you, not for you, and insure that you’re included at every step.

Clients

Mercedes Benz
Adidas
Ghost Growth
Flow Scientific
Dogwood Group
Hub International
DevonWest
Airworks
Vulf
Corsiva
Kinloch Naturals
Kinloch Wellness
Superblunt
Birchwood Landscapes
Total Fitness
The Paralord
BC Farm Museum
Embellished Design
Rome Cafe
Dragon Risk Mgmt.
DRM Tactical
Lee Nails
Rain Aromas
MEC
Apostle Ink
El Sol
Forma Living
BC Hop Co.
Blind Tiger
1364 Services
Acre
Nulook Coatings
NXT Digital
Monolith
Phantom Wines
Mantra Mushrooms
Evanesce Farms
Ledor
Telus
Valar Stone
Peak Sleep
Telos Power
Elite Homes
Blackpine Brewing
Praxis
Lacour
Panorama Estates
Wander
Balotelli
Brand Genesis
Milner Farms
Scotiabank

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